HCA Capital Internship

During this internship, I joined HCA Capital — a financial services firm focused on investor relations — to help modernize their visual identity and design standards. My main task was to reimagine the company’s CVI (Corporate Visual Identity) and apply it across key communication platforms, especially their investor-facing pitch deck.

Over several weeks, I collaborated closely with the leadership and design teams to refine their presentation materials, improve consistency, and elevate the overall visual expression. From ideating new design principles to building scalable PowerPoint templates in Figma, I helped create a modular, modern slide deck that better communicated the firm’s story, values, and services.

The internship provided an opportunity to work independently on high-impact deliverables, while also receiving valuable design feedback from stakeholders. I gained deeper insight into visual hierarchy, design systems, and how UI thinking can support clear financial storytelling.

Tools & Focus Areas

  • Figma – Created and maintained a pitch deck design system with reusable components and consistent styling.

  • PowerPoint – Adapted and applied designs from Figma to a functional, client-ready pitch deck format.

  • Design Systems & UI Consistency – Worked with color palettes, typography, iconography, and layout to strengthen visual cohesion across slides.

  • Presentation UX – Focused on improving clarity, flow, and emphasis within high-density financial content.

Core Project:
Investor Pitch Deck Redesign

  • The centerpiece of this internship was a comprehensive redesign of HCA Capital’s investor pitch deck. Over several iterative rounds, I worked to refine each slide for readability, alignment, and visual clarity. The process involved:

Rebranding HCA
Capitals Pitch Deck

Discover

The first step of the process was immersing myself in HCA Capital’s existing brand. I explored their website, pitch materials, and online presence to understand their tone, visual language, and client positioning. I also engaged in informal conversations with team members to gain internal perspectives on how they viewed the brand — and where they saw room for improvement. This helped lay the foundation for a design direction rooted in both internal values and external perception.

Front pages of HC Andersen Capital website:https://hcandersencapital.dk

You can see the full slide
here: Design manual HCA

Develop

Based on my research, I began drafting design solutions that aimed to elevate HCA Capital’s visual identity while remaining grounded in their values and audience needs. I created early layout sketches and visual components in Figma, and presented first-round concepts to the team for feedback. This iterative process allowed me to shape the deck collaboratively and refine each section to ensure visual clarity, brand alignment, and usability.

Focus elements form website.

Color & fonts on currents website.

Define

With a clearer understanding of the brand, I analyzed their current visual identity: layout structures, fonts, color usage, and imagery. I identified inconsistencies and gaps in hierarchy and cohesion. Alongside this, I benchmarked other firms in the financial and investor relations space, collecting visual references and design inspiration — particularly from platforms like Behance — to better understand the expectations for professionalism, clarity, and impact in this industry.

You can see the final drafts here:
HCA Capital final pitch deck

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You can see some of my first drafts here:
HCA pitch deck first drafts

Implement

Throughout the process, I held regular check-ins with my supervisor to evaluate progress and discuss refinements. These ongoing conversations were crucial in shaping the final result — a modular presentation system supported by a refreshed CVI. The final pitch deck design provides HCA Capital with a solid visual foundation that can be used consistently across future investor presentations and brand communications.

Reflections & Takeaways

Although shorter than previous internships, this experience gave me hands-on practice in balancing aesthetic design with strategic messaging. I learned how to translate abstract brand ideas into concrete, usable assets — and how to tailor my work to meet the needs of a professional, detail-oriented audience.

It also strengthened my ability to work within visual systems, maintain consistency, and think critically about how UX principles apply not just to websites and apps — but also to corporate presentations and brand materials.