Insight Office / Ant Text Internship

At Insight Office — the team behind Ant Text — I joined a startup-minded environment focused on streamlining email communication through reusable Outlook templates. My role spanned social media strategy, content planning, blog writing, video editing, and email UX.

Over the course of my internship, I helped manage three LinkedIn platforms, developed a full content and engagement strategy for a new Community Page, and designed demo templates for a growing catalog site. I also worked directly with the CEO to build trust-based email flows, customer communication plans, and product visuals — all while navigating the ups and downs of a SaaS product undergoing system migration.

Ant Text Welcome Page
Programmer brugt hos Ant Text

Tools & Technologies

I worked across platforms that supported both content creation and operational coordination — from scheduling tools to UI-focused design software:

  • WordPress – Blog hosting and article publishing

  • LinkedIn – Business, product, and community page strategy

  • Publer, Buffer, LinkedIn Scheduler – Multi-channel scheduling

  • Ant Text + Outlook – Designing reusable email templates

  • Canva / CapCut / Adobe After Effects – Visual design & template videos

  • Lucid / Visio – Content strategy mapping

  • ChatGPT – Copywriting, research, tone alignment

  • Excel / Google Sheets – Content calendars, analytics & tracking

Internship Journey

  • I took over from the previous marketing employee and jumped right into content planning, caption writing, and my first blog post. I explored the Ant Text product and started experimenting with reusable email templates and dark mode testing.

  • I helped launch a new Product Page on LinkedIn, liaised with LinkedIn support, and built the visual identity for our upcoming Community Page. I also wrote long-form content like “Email Design Trends 2023” and started producing demo templates for the catalog.This collaboration gave me direct exposure to user-centered design thinking, and I was often invited to give feedback on design iterations or help test layout flows. One key project here was the setup of the Digital Product Passport (DPP) microsite, where I contributed to both the content structure and the visual UX hierarchy in WordPress.

  • Much of this period was spent designing a full engagement strategy for our Community Page, mapping out follower interaction, and creating visual content like banners and carousels. I also published new templates and created internal guides on follower interaction and content creation.

  • When the Ant Text platform went temporarily offline, I pivoted to designing banners and visuals for explanatory customer emails. I also published blog articles and led a LinkedIn content audit and restructure, using CapCut and Canva to storyboard our product messaging visually.

  • I scripted and built a full template showcase video to explain the Ant Text experience in under a minute — combining After Effects, CapCut, and Canva. The video served as a UX explainer for email interactions and product benefits. I also completed additional templates, wrote follow-up emails, and migrated our product presence to a new, more stable LinkedIn page.

Core Projects

Ant Text Template Video (UX Demo)

I designed, animated, and edited a short-form video that demonstrates how a template works inside Outlook. This helped explain our core value visually and enhanced onboarding efforts.

Video Demonstrating how to use Ant Text plug in for Outlook

Reusable Template Library

I developed over 20 reusable email templates for different industries and use cases — each tested for UX consistency, responsive layout, and branded tone.

Collage of Reusable Templates

LinkedIn Community Page Strategy

From content categories to engagement flows, I built the visual branding and long-term content structure for a new community page — including posting guides, template formats, and analytics goals.

LinkedIn Community Page Strategy

Email Communication Banner Sets

I designed branded banners and CTAs used during a critical product outage to explain changes to our user base. These were used across multiple email types to manage expectations and maintain transparency.

Banner for insight office
Min Plads hos Insight Office

Reflections & Takeaways

Insight Office gave me a startup-style crash course in adaptability, communication, and customer focus. I learned how much effort goes into a single outbound email — from UX and copy to timing and tone. I also found that I love creating structure: building systems for engagement, visuals, and workflows that scale.

This internship was also where I first truly saw the crossover between visual design and UX thinking — particularly through template creation, user demos, and social media storytelling. Whether crafting a call-to-action button or optimizing a carousel post, I learned to balance clarity with creativity.

By the end of my internship, I had contributed to every touchpoint of the Ant Text brand — from blog articles and social copy to email visuals and strategic planning — and even stayed on part-time afterward to support continued content creation.