MakeMoves
Internship

During my internship at MakeMoves, I worked across several branding and design projects for both the agency and its external clients. The work spanned visual identity development, concept design, website mockups, signage, and early-stage UX exploration. Although the internship was shorter and project-focused, it offered fast-paced, hands-on experience in adapting design principles to very different brands — from local businesses to digital platforms.

A large part of my role involved helping clients rethink their visual expression. This included rebranding efforts for platforms like LaraCraft4.com (a niche marketplace undergoing a full relaunch), creating new logo concepts, establishing graphic profiles, and producing SoMe assets and campaign materials. I also developed physical signage concepts for MakeMoves (parking signs, street signs, mailbox signs), ensuring accurate measurements, mockups, and production-ready files.

Additionally, I supported MakeMoves with design input for “Musik i Gentofte,” contributing to early explorations for a refreshed visual identity and website direction. Across all tasks, I collaborated closely with my supervisor — iterating daily, presenting drafts, and refining work based on feedback.

Tools & Focus Areas

  • Adobe Illustrator – Logo creation, iconography, and visual identity work

  • Figma – Website mockups, login-flow designs, and rebranding concepts

  • Photoshop – Image preparation for SoMe posts and campaign visuals

  • Presentation Mockups – Packaging work into client-ready slide decks for review

  • Brand Identity Development – Colors, typography, layout systems, and naming exploration

Core Project:

  • One of my primary responsibilities was helping reimagine the brand identity of a niche marketplace platform preparing for an international relaunch. My tasks included:

    • Developing a new brand name direction

    • Creating multiple logo concepts & typographic explorations

    • Designing a fresh graphic profile (colors, layout styles, visual tone)

    • Producing early website mockups including login screens, landing visuals, and UI structure

    • Creating SoMe assets and banners for future promotion

    This project gave me early UI/UX experience, especially in defining hierarchy, simplifying layouts, and aligning visuals with user expectations.

  • I created a full set of signage concepts for MakeMoves’ office location:

    • Postbox sign

    • Parking sign

    • Wayfinding street sign

    • Reserved parking spot sign

    I produced multiple iterations, complete with realistic mockups, proper measurements, and vendor-ready output.

  • I contributed to an early-stage rebranding effort focused on:

    • Logo exploration

    • Visual tone development

    • Website direction

    • Reviewing existing brand assets and identifying improvement areas

Title

Discover

The process began with a deep dive into the original platform, LaraCraft4.com. I explored the site’s purpose, functionality, and target audience to understand what the platform was — and what it could become. This included assessing how users navigated the marketplace, which features worked well, and where pain points emerged in terms of usability, clarity, and overall experience.

To position the platform competitively, I compared it to similar services such as Facebook Marketplace, identifying the elements that made LaraCraft4 unique and where it fell short in user trust and visual coherence. These insights helped establish a clear foundation for how the rebrand should evolve: more global, more professional, and more intuitive to use.

You can see my full brain storming map here: Brainstorm: Laracraft

Develop

With the name and identity established, I transitioned into UI-focused development work. I created style tiles in Figma to test combinations of colors, icons, button styles, and layout patterns. These tiles helped visualize the brand tone quickly and set the foundation for further interface work.

From there, I built wireframes and mockups for key pages, including the landing page, login screen, and marketplace views. The focus was on consistency, clarity, and bringing a modern, community-driven tone into the interface design. Throughout this phase, I incorporated feedback from MakeMoves — iterating on layout, hierarchy, and component design to ensure the new identity functioned well in a real user flow.

Click here to see the prototype

Define

With the initial research completed, the next step was defining the future identity of the platform. Since the goal was to relaunch internationally, I focused first on crafting a strong name. I analyzed brand values, audience expectations, and the core vision behind the marketplace. Keywords such as community, niche trades, trust, accessibility, and global reach shaped my naming direction.

I brainstormed multiple name options and evaluated them against key criteria: memorability, pronunciation across languages, domain availability, and conceptual fit. This exploration ultimately led to the chosen name: Vendo.

Once the name was established, I began building the visual identity. This included early logo sketches, shaping different directions — from symbol-based to purely typographic — and refining them into a cohesive identity. I then defined the color palette, typography, and graphical style that together would form the new design system for Vendo.

Click here for more visual

Implement

To support the relaunch, I created a set of marketing and presentation materials designed to introduce Vendo’s new identity across platforms. This included:

  • Social media announcement visuals

  • Promotional banners and ads

  • High-fidelity product mockups

  • A final brand lookbook / presentation deck

These assets made it easy for MakeMoves and the client to present the rebrand internally and externally. The final handover included a polished CVI package and visual direction guide that could support future development of the website, marketing materials, and platform experience.

Reflections & Takeaways

This internship strengthened my ability to quickly adapt to different brands and project needs. I learned to switch fluidly between digital design, physical signage, and conceptual identity work — all while iterating rapidly based on stakeholder feedback.

The experience helped shape my approach to:

  • Visual identity creation

  • Early UI/UX structure

  • Communicating concepts clearly through mockups

  • Working efficiently across multiple small-scale projects

MakeMoves gave me confidence in brand development work and taught me how to deliver polished visuals even under tight timelines.